Medium: Branding

While at Medium I was on the team responsible for the company’s rebrand. As our product continued to evolve and change, we wanted our brand's look and feel to reflect this evolution. We executed against an aggressive 3 month timeline, during which we implemented a new logo and wordmark, typography across the platform, color palette, voice and tone, and introduced illustration. I directed the Medium team and external collaborators (PSY/OPS, illustrators) to create consistent, yet nimble brand guidelines designed to grow with the product. You can read more about the process and story behind the logo here.